Make good choices

Give your team visibility into campaign performance, scale app installs, and maximize customer LTV with a new standard of privacy-enhancing measurement and deep linking solutions.

Regain iOS visibility

Get a full view of performance with a SKAN solution that provides accurate, granular measurement while keeping you compliant and your customers’ data private

Kickstart app growth

Land your first installs and boost app marketing ROI backed by powerful attribution and deep links and intuitive reporting and analytics

Scale UA campaigns

Achieve industry-leading ROAS and LTV with the deepest toolset on the market, full-funnel, cross-device measurement, and thousands of integrations

Maximize user LTV

Increase conversions and revenue with personalized journeys that’ll keep users coming back for more, from any device to your app

It’s easy to make good choices when you have good insights

Our open platform provides the measurement, analytics, engagement, and fraud protection technologies you need to get the answers to all of your questions, and make good choices for your business and customers.

Can you accurately measure your marketing while protecting customer privacy?

Bringing in new customers is great. Getting accurate insights while protecting your customers’ privacy is even better. Our privacy-preserving measurement and cost aggregation technologies give you insights you can count on across channels, platforms, and devices.

Do you know the real impact of all of your marketing activities?

When it comes to marketing, you should only pay for what works. Incremental lift testing makes it easy to make good choices for your marketing budget through accurate, unbiased insights into the true value of your marketing outcomes.

Do you have the tools to turn your insights into actions?

Not all marketing activities are created equal. Our analytics suite simplifies complex data and gives you a unified view of campaign performance so you can make better, faster marketing choices at every stage of the customer journey.

Can you create exceptional experiences that keep customers engaged?

To succeed, you need to meet your customers where they are. Our customer experience and engagement suite, powered by a reliable deep linking engine, lets you create personalized journeys that increase conversions and return on experience.

Is your budget safe from mobile ad fraud?

Bots and click farms aren’t going to generate revenue (for you). That’s why you need a comprehensive fraud protection solution to make sure you’re investing in the right channels, and only measuring and paying for real actions.

We believe that you can increase customer privacy and provide exceptional experiences. Our solutions for iOS 14 (and beyond) are turning challenges into new opportunities – find out how

Powering insights and experiences for forward-thinking teams around the world

What sets us apart

When brands make good choices for their customers by respecting their privacy and providing exceptional experiences, they create deeper, more rewarding relationships. Here’s how we help you make that happen:

Start with privacy as a given Privacy is a basic human right for everyone, everywhere. That’s why we chose to create a new industry standard for privacy and security to ensure your customers’ data is protected and your business is compliant.
Provide unmatched, trusted insights The insights that matter are the ones that you can trust and act on. Our platform gives you the accurate and actionable insights that help you build better customer relationships.
Take a customer-obsessed approach Doing the right thing takes courage. Our independent, unbiased, privacy-first approach allows us to provide exceptional experiences for you, so you can do the same for your customers.
Create technologies that enable innovation The only constant is change. Our open, flexible platform helps you drive innovation for your customer through privacy-preserving technologies, and a connected ecosystem of partners.